Amway Leadership Achievement Seminar


The Leadership Achievement Seminar was, in effect, two events with their own distinct requirements but with the same audience. Business sessions were hosted in the Vancouver Convention Centre’s Exhibit Halls during the day, and the large gala dinner, awards and concert were upstairs in West Ballrooms A-D.

For the business seminars, it was essential that all attendees could see and hear everything that was going on, despite the Exhibit Halls’ pillars, which posed a physical challenge to ensuring excellent sightlines for each guest. The producer asked that we make the pillars blend into the setup rather than visually distract the attendees.

For the Grand Banquet finale, we would need to prepare the space for a sensational 45-minute performance by pop superstar Kelly Clarkson.


With overlapping install and rehearsal schedules, Proshow provided each of the two massive events with their own, dedicated crew. Over the course of 7 days, more than 40 Proshow technicians were working on this project at any given moment to deliver a world-class experience that exceeded the already high expectations of our client.

For the Amway Business Session, Proshow provided all the audio and video elements, including simultaneous interpretation for all 2700 delegates, to ensure that every image and word could be seen and heard throughout the enormous space.

To create the immersive experience for all the guests, we designed a video system that used two 19’ x 65’ screens, one on either side of the centre pillars, and projected imagery onto the pillars to tie them into the space.

Meanwhile, the second Proshow team installed a full entertainment package to meet Kelly Clarkson’s rider. This included a further 60 line-array cabinets and multiple video screens. The final touch was a series of five 24’ wide mountains that were positioned on stage and used as projection mapping surfaces at various points during the evening.


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